~ Advertising and Marketing ~
This
PATHFINDER is a guide to print and non-print resources within and beyond
the Adelaide High School Resource Centre.
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This Pathfinder was created on August 31 2003.
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| Packaging - Design and construction Marketing Commercial Art Small Business Management Advertising Selling Product Management Advertising Layout and Typography Television Advertising Marketing and Advertising Public opinion Polls Questionnaires Social surveys Packaging Signs and Signboards Publicity - Social aspects Public Relations
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658 management of enterprises, projects & activities 688.8 packaging & technology 741.6 graphic design 659 advertising & public relations |
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| R030 WOR World Book Encyclopedia R030 ENC Encyclopedia Britannica R032 GRO Grolier Academic Encyclopedia RT 658.834 VOL Know your customer R741.603 LIV Graphic Design and Designers
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VC Art Art VC Bus Ed Business Education VC MS Media Studies VC E English VC Econ Economics Vc C&PD Careers and Professional Dev. |
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| Advertising world The
University of Texas Advertising Department has provided a list
of useful, briefly annotated Internet resources related to advertising. http://advertising.utexas.edu/world/index.asp Merchants
of cool Merchants
of Cool is a companion site to a PBS TV program that explores
the relationship between teenagers and the media, particularly
the use of teenage stereotypes. The site includes interviews and
background information about media companies and the teenage market.
The site also includes a teacher's guide. http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Internet Public Library List of links under the headings of Associations, Magazines, Kids Space, teen Space, newspapers and subject collections http://www.ipl.org/div/searchresults/?words=advertising+and+marketing&where=all
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Adelaide High School © 2000, revised 2001, 2002, 2003, revised 2004, revised 2008